What is ParentingEQ?
At ParentingEQ our mission is to equip parents, educators, counselors and anyone working with kids, with tools to help children and families grow emotionally strong and healthy. By viewing challenging behaviors through the lens of lacking skills, we can take them less personally, focus on what to teach, and give kids the strategies they need to thrive. We share what has worked for us and for thousands of children weโve supported, including our own.
Skills That Help Kids Thrive!
You might call it life skills, soft skills, character education, social-emotional learning (SEL) or developing emotional intelligence (EQ). Whatever the name, itโs all about helping kids (and adults!) develop the skills to:
Communicate more effectively
Identify and understand their own feelings
Understand other peopleโs perspectives
Manage stress and anxiety in healthy ways
Make responsible decisions
Solve problems
Stay calm
Get along with others
Bounce back from challenges
Focus better
These are the skills that make us kinder, more resilient, and better equipped to handle whatever life throws our way.
We all have areas where we can grow, nobody is good at everything, all the time. The good news? These skills can be learned at any age. It starts with recognizing their value, then finding ways to learn and practice themโover and overโuntil they become part of how we live. This is a journey, not a quick fix.
So, take a deep breath, dive in, and get ready to connect more deeply with your kids and yourself. Weโll show you how to weave these skills into your everyday life, not as โone more thing to do,โ but as small changes that make a big difference in your homeโs culture and atmosphere. With a little focus, reinforcement, and reflection, youโll see how these skills can improve behavior, boost academic success, and create a more positive, connected home environment.
Co-founder Amy shares the mindset shift that helps you take your childโs behavior less personally and allows you to focus on which skills can make things better.
Testimonials
โThe kinder kit is such a wonderful way to get ready for kindergarten. My daughter loved it and we went through all its contents. Some of the tricks, like figure 8 breathing, she still references at home.โ
- Kerry, Parent
โIโve seen such a positive change in her behavior, and sheโs able to manage her emotions better since using these tools."
- Robin, Parent
โI think the Kinder Readiness Kit is really helpful in transitioning to Kinder. Our son slept with the caterpillar in his bed the first few nights. He also put the keychain on his backpack.โ
- Andrew, Parent
โThe Friendship Crew Mini Board Game is one of my favorites. Kids love playing it, and itโs been a great way to help them build new friendships, especially when they try to beat Flame and get to work together as a team."
- Peter, School Counselor
Partner with ParentingEQ
At ParentingEQ, we believe collaboration creates the biggest impact for kids. We partner with community organizations, school districts, and nonprofits to bring our life skills bundles and small group curriculums to counselors, school psychologists, speech pathologists, and anyone working with kids and families.
Weโve teamed up with Rotary Clubs to deliver resources to local schools, partnered with Vista Hill to support their programs, and worked alongside counselors & special education staff in Poway Unified, Carlsbad Unified, and Solana Beach School Districts. Weโre also proud to be a San Diego Live Well Partner, expanding our reach and impact across the county.
If you share our mission of equipping kids with the emotional and social tools to thrive, letโs work together.
- TK and Kinder students love the Backpack Cube for teaching empathy in a fun, memorable way. We did it as a whole class.
- Middle schoolers enjoy Mind Power Tower because the Jenga-style play sparks meaningful conversations.
- In a Jam helps students reflect on how their reactions impact situations.
School Counselors & Psychologists report noticeable improvements in studentsโ friendship skills and peer relationships after using ParentingEQ bundles and curriculum.



